Senior Product Manager — Cohort Software
San Francisco, CA · Apr 2023 — Present
- Owned the new-user onboarding surface (a $9M ARR product area); led discovery with 47 customers across three segments and shipped a redesigned flow that lifted week-1 activation from 32% to 51% over four quarters.
- Ran the team's A/B program: scoped 14 experiments, designed instrumentation with the data team, and shipped 9 wins that compounded to a +18% improvement in trial-to-paid conversion.
- Wrote the company's first product principles doc; adopted by all four PMs and referenced in 80% of PRDs reviewed in 2025 per the doc analytics report.
- Co-led the migration of the team from quarterly OKRs to monthly opportunity-solution-tree planning; cited in the engineering NPS survey as the single biggest factor in eng satisfaction the following half.