Senior Product Designer — Cohort Software
San Francisco, CA · Sep 2022 — Present
- Led design of the new-user onboarding redesign; partnered with PM + 4 engineers + research; shipped flow lifted week-1 activation from 32% to 51% over four quarters.
- Built the company's first design-token system in Figma variables + Tailwind config (24 primitives, 41 patterns); adopted by 7 product teams within 8 months.
- Ran the research program for 12 features in 2024: 78 user interviews, 22 unmoderated usability tests; the program changed direction on 4 features pre-build.
- Mentored 2 mid-level designers; one promoted within 11 months.